RAISING
THE BAR
THE CLIENT
Bartesian likes to say they're on a mission to pour the world the perfect premium cocktail, and man are they nailing it! Their eponymous Bartesian machine shakes up perfect craft cocktails on demand, won the 2020 Good Housekeeping Innovation Award, and has been named one of Oprah's favorite things.
THE CHALLENGE
Bartesian's growing D2C business needed a conversion-focused website that could deliver a seamless mobile experience for the 75% of users shopping Bartesian from their phones. They also needed a better way to sell their proprietay cocktail capsules on a subscription basis, and an international storefront to sell Bartesian in Canada.
SERVICES
  • Mobile-First Website Redesign
  • Custom Subscription Program
  • Smart Carts With Intuitive Upsells
  • Custom User Portal For Easy Subscription Management
  • Email Program Overhaul
  • International Storefront Launch
THE RESULTS
16x
REVENUE GROWTH
10X
SUBSCRIPTION GROWTH
IN 6 MONTHS
50%
IMPROVEMENT IN
CONVERSION RATES
HOW WE DID IT
TAKEAWAYS
Bartesian sells a market-leading product in a vertical that's exploded since the emergence of COVID-19. To fully capitalize on their competitive advantages, they've invested heavily in ecommerce - focusing on improving their UX and subscriptions programs to mint as many new subscribers as possible, and supporting these changes with an effective direct response email program.