CHANGING THE GAME

The Client

Tail is a family-run producer of women’s athleticwear that’s been making flattering, functional apparel for golf and tennis enthusiasts for almost 50 years. Tail’s uncompromising focus on quality, fit, and fabric sets them apart from other fast fashion and athleisure brands, and their fans love them for their unfailing attention to detail.

The CHALLENGE

Prior to 2020, P3 consistently helped Tail grow their online revenue 50% YOY. But when the emergence of the novel coronavirus threatened their highly networked wholesale business, Tail decided to take swift action, reinvesting in D2C with a mandate to grow the business as quickly as possible.

Services

  • Growth Marketing Strategy
  • Digital Advertising
  • SMS Marketing
  • Direct Mail Marketing
  • Conversion Rate Optimization

The Results

2.5x

Revenue growth

15%

Improvement in
conversion rates

2x

increase in
new users

Takeaways

Tail is a mature online retailer that was able to grow their online revenue by 2.5X in 2020 by reinvesting in aggressive growth marketing tactics. If your brand is hitting a growth wall, it might be time to re-examine your sales funnel and shake up your marketing strategy.