JACK ROGERS
Jack Rogers has been crafting their trademark Rondelle sandals for nearly 60 years, a summer staple beloved by generations from Capri to Palm Beach.
The Challenge
Jack Rogers had built a loyal following through high-end retailers like Nordstrom, Bloomingdale's, and Neiman Marcus, but their online channel was becoming a liability instead of an asset. Making even basic changes to the site required weeks of technical development. Inventory management was a constant headache, with overselling and miscounts leading to lost revenue and poor customer experience. The team was stuck firefighting instead of growing.
The brand needed a platform that could move as fast as they did. One that simplified operations, automated processes, and gave the marketing team real control over their store.
The Results
How We Did It
P3 Media migrated Jack Rogers from Magento to Shopify Plus, unlocking the speed and simplicity the team had been missing. Using Shopify Flow, we automated the processes that had previously consumed weeks of development time: adding products, updating categories, launching promotions, and managing campaigns became fast, straightforward tasks anyone on the team could execute.
One of the more complex wins was transforming Jack Rogers' custom monogramming service. What had been an entirely manual, error-prone process became a seamless customer experience. Shoppers now configure their monogram at checkout, payment is captured online, and fulfillment instructions route automatically to production before shipping directly to the customer.
“We felt the benefits immediately. Now we can log into the system and pull information or set up promotions quickly and easily.”
Beyond the migration, we worked with the team to analyze shopper behavior and build product filters that helped customers find exactly what they were looking for. Through data-driven conversion rate optimization, we helped Jack Rogers achieve a 4X lift in average revenue per user.
We also implemented a best-in-class app stack to round out the experience: Returnly for hassle-free returns, Smile for loyalty and rewards, and Gorgias for customer service.
Post-launch, we helped Jack Rogers build a modern SMS marketing channel, which now accounts for 12% of total revenue with a conversion rate 74% stronger than the rest of the site.
Takeaways
Jack Rogers' online store went from a bottleneck to their most important distribution channel, a shift that proved especially critical when the pandemic disrupted traditional wholesale. Revenue grew 69%, conversion jumped 30%, and the team gained the agility to run experiments, launch campaigns, and respond to customers without waiting on developers. The platform now moves as fast as the brand does.
