The Client
For almost 60 years, Jack Rogers' trademark sandals have been a summer staple beloved by generations. Inspired by the shoe of choice of a fashion icon and former first lady, Jack Rogers sandals take you from Capri to Palm Beach.
The Challenge
Although Jack Rogers had a long history of selling shoes through high-end stores like Nordstrom, Bloomingdales, and Neiman Marcus, online was a growing channel.
Its online store had reached a point where making changes or running campaigns had become a significant task requiring weeks of technical development. Inventory management was problematic, where overselling or miscounting of merchandise often led to lost revenue and poor customer experience. The team was spending a lot of time resolving issues, and yearned for a way to simplify their platform, automate processes, and reduce headaches.
Services
• Platform migration from Magento to Shopify Plus
• Backend task automation with Shopify Flow
• Certified app integration
• Custom monogram builder
The Results
30%
Increase in
Conversion
69%
Increase in
Revenue YOY
4X
Average Revenue
Lift per User
How We Did It
Jack Rogers turned to Shopify Plus Service Partner P3 Media, an agency with experience in migrating merchants with a broad range of product categories, large SKU counts, and the goal of being more nimble in marketing its online store.
Its new store takes advantage of Shopify Flow to automate processes. Adding or changing products and categories, running promotions or setting up campaigns are now simple and easy.
The company has also applied these capabilities to more complex requirements, such as its custom monogramming service. With the previous site, this caused a lot of headaches with a very manual process. In addition, the time frames required to complete the monogramming often caused challenges for payments as it exceeded the default 7-day window for processing.
Now, customers wanting monogrammed Jacks can define their requirements in the order and make their payment online. An order is automatically placed with the instructions for monogramming and, when complete, the sandals are shipped directly to the customer.
P3 Media also helped advise what Plus Certified Apps to use to enhance the experience. Jack Rogers makes use of Returnly to improve the customer experience around returns, Smile for loyalty and rewards, and Gorgias for customer service.
“The Plus Certified Apps help businesses run more efficiently, adding functionality without having to develop or build anything custom.” said David Wagoner, Co-Founder & CMO, P3 Media.
Takeaways
The new Jack Rogers store has become one of the company’s most important distribution channels, especially in the aftermath of COVID-19 and the impacts the pandemic had on traditional wholesale channels. Jack Rogers saw an immediate improvement in site performance, with conversion rates growing 30% and overall revenue up nearly 70% since migration. The company continues to invest in new ideas and tools with Shopify Plus.
