CVG
CVG is a bold, high-performance apparel brand for athletes and fitness enthusiasts. Known for their vibrant, durable gear, they focus on empowering their community through expressive designs and high-quality fabrics that stand up to any workout.
The Challenge
CVG faced the difficulty of managing a complex, high-volume storefront on an outdated platform. They needed a seamless, high-performance solution that could handle rapid growth and intensive traffic during product launches.
The Results
How We Did It
As our team of experts worked with CVG to build a high-performance storefront that could handle the brand’s rapid growth. The primary focus was on site speed, user experience, and a seamless checkout process. By leveraging Shopify Plus, we were able to create a custom solution that addressed CVG’s unique needs, including advanced filtering and search capabilities, and a mobile-first design.
As a result, CVG saw a 30% increase in site speed and a 20% increase in revenue YOY. Not surprisingly, the redesigned site also saw a 27% reduction in bounce rates. To ensure the site was optimized for search engines, our team of experts conducted a comprehensive audit and implemented a series of recommendations to improve site visibility and drive organic traffic.
Additionally, our team of email marketing experts worked with CVG to develop a series of automated email campaigns to drive engagement and sales. Ultimately, the new site has helped CVG achieve their goals and position themselves for continued growth and success in the years to come.
It was essential to keep CVG’s core branding, which centered around a bold, energetic aesthetic. The resulting design reflects this by utilizing a vibrant color palette and dynamic imagery. The site also includes a number of custom features, such as a specialized “shop the look” section and an integrated loyalty program, both of which have helped to drive engagement and increase customer lifetime value.
Services
- Shopify Plus Development
- Design Strategy
- Platform Migration
